The first step in making marketing emails that are of interest to users is to understand the points of interest of the users and divide the user groups. In furniture retailers, if the same marketing email is sent to user A who is interested in solid wood chairs and user B who is interested in leather sofas, then the best effect of marketing emails will not be achieved. Therefore, if you want to improve the efficiency of email marketing, you need to categorize users according to their needs, interests, and other personalized tags, and perform personalized email grouping.
There are also differences in the method of understanding user interest points. For new users who have just subscribed, you can fully prepare some welcome subscription emails and prepare emails such as questionnaires to initially understand the interests of new users and do preliminary User group division. For old users, you can reclassify old users through data from other places to improve email marketing plans and improve marketing effectiveness.
There is no need to use a lot of gaudy content in the content of the email. According to statistics, each user starts from the email and closes the email. Normally, it only takes eight seconds. Then you need to describe the content in simple language and let the user remember. Live some simple things and be happy to share them.
Concise email content and attractive email headers can help users understand the core of marketing emails. Instead, long email content will make users spend a lot of time reading, and even impatient users will opt out when they see this content.